http://www.embeddedinsights.com/channels/2011/08/29/the-engineer-marketing%e2%80%99s-secret-weapon/ Shedding Light on the Hidden World of Embedded Systems Mon, 28 Jul 2014 16:18:37 -0400 hourly 1 http://wordpress.org/?v=3.0 http://www.embeddedinsights.com/channels/2011/08/29/the-engineer-marketing%e2%80%99s-secret-weapon/#comment-8001 A.T. @ LI Tue, 30 Aug 2011 06:18:33 +0000 http://www.embeddedinsights.com/channels/?p=623#comment-8001 An engineer in marketing IS the secret weapon. Any technology company with non-engineers/scientists as marketers fights an uphill and losing battle in trying to establish credibility with a highly skilled and technical customer base. And, FWIW, "marketeers" only work for Disney. An engineer in marketing IS the secret weapon. Any technology company with non-engineers/scientists as marketers fights an uphill and losing battle in trying to establish credibility with a highly skilled and technical customer base. And, FWIW, “marketeers” only work for Disney.

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