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	<title>Embedded Insights Channels &#187; Rae Morrow and Bob Frostholm</title>
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		<title>The Engineer: Marketing’s Secret Weapon</title>
		<link>http://www.embeddedinsights.com/channels/2011/08/29/the-engineer-marketing%e2%80%99s-secret-weapon/</link>
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		<pubDate>Mon, 29 Aug 2011 19:48:05 +0000</pubDate>
		<dc:creator>Rae Morrow and Bob Frostholm</dc:creator>
				<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Random Insights]]></category>
		<category><![CDATA[Voices of Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Messaging]]></category>

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		<description><![CDATA[Projects that involve engineers in the marketing process reap added benefits, including gleaning insights into future needs and requirements to gain an early leg up on their next generation products. Involving engineering in the process can help assure your company is delivering strong and consistent messaging.]]></description>
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